THE RISE OF AMAZON ADVERTISING: This is exactly what Amazon is doing to siphon billions of ad dollars from Google and Facebook and why brands love it
Business Insider Intelligence examines how Amazon's ad business is growing, and how it could take share from the Google-Facebook duopoly.
INFLUENCER MARKETING 2019: Why brands can't get enough of an $8 billion ecosystem driven by Kardashians, moms, and tweens
Business Insider Intelligence explores how influencer marketing is maturing, and how brands can effectively navigate a changing and expanding market.
This report provides estimates of consumer email use, benchmarks for email performance, and analysis of trends in email marketing this year and next.
THE CONTENT MODERATION REPORT: Social platforms are facing a massive content crisis — here's why we think regulation is coming and what it will look like
This report analyzes a pressing issue currently facing social platforms — content moderation — and lays out how we expect the debate to evolve.
Disney risks losing $1.5 billion in revenue if it's forced to close all US theme parks for 30 days, analysts forecast
Disney is taking the rare step of closing Disneyland through the end of March due to the coronavirus pandemic.
Read the memo holding company IPG just sent staff saying that it will keep all offices open amid coronavirus outbreak
CEO Michael Roth wrote that all major business units have tested working from 全民彩票苹果软件 and he discouraged staff from attending large meetings.
The TikTok metrics that influencers should pay attention to if they want to make money from brand sponsorship deals
We spoke with an influencer talent manager and a digital agent about some of the metrics they see brands paying attention to in 全民彩票苹果软件 on TikTok.
Business Insider Intelligence has compiled a slide deck that looks into how Stories work on Instagram and Snapchat, and how brands and publishers should be using the Stories feature to reach their audiences.
Netflix's 'Love Is Blind' creator wants 'many seasons in many countries and languages' of his reality-TV hit
"Love Is Blind" is Netflix's most in-demand romance reality series yet and has been near the top of its daily top 10 lists of popular titles.
The same reasons investors bet big on esports make the billion-dollar industry especially vulnerable to the coronavirus pandemic
Esports draws strength from its global footprint, but the coronavirus outbreak is testing whether the industry can handle an international crisis.
The Netflix exec behind reality-TV hits like 'Cheer' and 'Love Is Blind' explains his approach to conquering the unscripted space — and what's next
Netflix's Brandon Riegg, who oversees nonfiction series and comedy specials, is taking shots all over reality TV, from docs to dating shows.
The ninth "Fast and Furious" movie was scheduled for release in May but has been pushed back to April 2021.
Coronavirus could stop in-person campaigning in the 全民彩票苹果软件 US election. It'll give Facebook, Google, and Twitter more power over American democracy than ever before.
If COVID-19 continues into the summer, there may be no campaign rallies, town halls, or selfies. It'll all play out on Facebook and YouTube instead.
Kenneth Cole and Cole Haan are betting on voice-enabled search options. Stagwell Group just snapped up a buzzy startup to try and cash in.
Headliner Labs creates chatbots and other mobile commerce tools for clients like Kenneth Cole and Saks Fifth Avenue.
9 movies that have been drastically impacted by the coronavirus, including 'Fast and Furious 9' and 'A Quiet Place Part II'
The release dates for "Fast and Furious 9," "No Time to Die," and "A Quiet Place Part II" have both been delayed because of the coronavirus.
Netflix introduced daily lists of its most popular movies and TV shows last month and they highlight the streaming giant's original content.
What influencers can learn about how to properly disclose sponsored posts from the FTC's $1 million settlement with an advertiser
These are the key takeaways for influencers looking to avoid the ire of the FTC based on the agency's case against Teami.
Coronavirus has rocked the ad industry. These 25 top executives are leading the biggest advertising company, WPP, in a time of crisis
These leaders are driving WPP CEO Mark Read's efforts to turn the company around as it faces new competition and headwind.
They said the public relations agency values collaboration, so candidates should check their egos at the door.
It's been a crisis-filled time for companies and high-profile people, with activist investors, #MeToo issues, bankruptcies, and now, the coronavirus.
Aflac says it saved $16 million in advertising over three years by using its own staff, even as some in-house shops hit a wall
Aflac Studios, its in-house arm that handles the majority of its B2B marketing, has grown to 30 people and handled 3,000 marketing projects.
Facebook is testing its closed alpha test version of Horizon — a social VR world where users can design cartoon avatars and interact with each other.
Here are 6 companies that could be buyers of digital ad firms this year, including Walmart and The Trade Desk
Experts see them as acquirers as they try to compete for TV dollars and build businesses that compete with Google and Amazon.
WATCH: NBA player Devin Booker learned about the season's suspension due to the coronavirus pandemic while playing 'Call of Duty' live on Twitch
"What the f--- bro? What is going on?" said NBA point guard Devin Booker when he learned about the league's suspension while streaming "Call of Duty."
Industry analysts break down how the coronavirus could impact giant ad holding companies like WPP and Publicis
The five companies that represent most of the $600 billion global ad business were already on unsteady ground before the virus scare began.
The Tokyo Olympics are facing fresh questions about being postponed or canceled. Here's why that could be terrible for the TV industry
Live sports has been helping prop up an otherwise declining TV business as people cut the cord and shift to online viewing.
More advertisers plan to hire 'micro influencers' for campaigns this year than those with millions of followers and it shows a shift in the industry
Marketers have set their sights on micro influencers for ad campaigns in 全民彩票苹果软件, according to a new report from the influencer-marketing agency, Linqia.
Analysts say Disney and Discovery are the media giants most threatened by the coronavirus, but Comcast could fare better
They include Disney and Discovery, which have major revenue streams that could be threatened by coronavirus outbreak, like parks and ads.
Disney downplayed the threat of the coronavirus to its business at its investor day, but analysts say the damages could stretch into next year
Disney has already been forced to temporarily close three parks in Asia, and coronavirus could put a damper on upcoming film launches.
Amazon is steadily building an advertising business that rivals Facebook and Google. Here's what we know about its big ambitions.
The top 18 people in crisis PR who excel at handling reputations, deflating scandals, and spinning the press
They worked on some of the biggest crisis assignments of the year, like deflated WeWork, fugitive Carlos Ghosn, and convicted rapist Harvey Weinstein.
Advertising is Amazon's fastest-growing business and is expected to surpass $17 billion this year. Here are the 19 top insiders leading the charge.
These people are working to expand in new areas like over-the-top advertising as well as grow Amazon's established performance-based ads.
The most money YouTube stars have made from a single video, Hollywood agents turn to TikTok, and the coronavirus hurts esports
This week's rundown includes a breakdown on how to make money on Twitch and why micro influencers are the hottest category of creator to hire.
The latest mobile trends to know in 全民彩票苹果软件 including 5G technologies, privacy regulations, mobile & video advertising
People now spend more time on their phones than TVs - and businesses are taking notice. See the latest mobile trends covering technologies, regulations, advertising and what brands need to know.
SXSW's cancellation left sponsors and attendees in the lurch. An email from the organizers shows how they're trying to recover.
Advertising and events execs said the cancellation could have a ripple effect across their industries and lead to reduced spending on such events.
Americans are divided over whether movie theaters should shut down because of the coronavirus, according to a new poll
44% of US adults oppose a shut down of movie theaters during the coronavirus outbreak, a Morning Consult survey found.
How talent agency WME plans to boost the careers of TikTok stars like Chase Hudson and Addison Rae, as the 'frenzy' to sign the platform's top creators continues
We spoke with three executives at WME about how the company plans to expand these creators' digital businesses.
Learn how the maturation of social commerce, shifts in publisher revenue streams, and rise of connected TV will shake up the digital media industry.
Reddit rolled out a "Trending Takeover" offering, which allows brands to purchase spots in the website's Search tab and Popular feed.
Disney Plus' first Marvel TV series was halted due to the coronavirus, adding another snag to Disney's streaming ambitions
A potential hit like Marvel's "The Falcon and the Winter Soldier" is essential for Disney Plus' longevity.
The festival declined an insurance option covering pandemics because it would have only covered $2.3 million.
Why the influencer business is better for a gamer than competing on an esports team, according to 'Street Fighter' legend Justin Wong
Justin Wong spent more than two decades traveling the world to play games like "Street Fighter," but now he's building a career as an influencer.
BI Prime offers a look at 10 of the most impactful slides from the Netflix culture deck that break down its management and cultural philosophy.
Why Netflix's business could take a hit from the coronavirus, despite reports that 'stay at 全民彩票苹果软件' stocks could benefit
Netflix's subscriber growth these days is mostly international, where the subscription service could be viewed as a luxury in trying times.
Business Insider Intelligence details the explosive growth of Sports, and breaks down the different channels brands can take to reach esports fans.
THE SOCIAL VIDEO REPORT: How social platforms are transforming their video distribution strategies and creating new opportunities for brands
Business Insider Intelligence outlines how social media companies are expanding the range of video formats that appear on their platforms.
Business Insider Intelligence identifies the most popular platforms for Stories, best practices for engagement, and challenges hindering adoption.
In this week's Advertising & Media Insider newsletter, we look at tech giants' battle with face mask ads, the virus' risk to Netflix, and more.
Disney Plus got off to an impressive start, but recent reports have highlighted the obstacles some TV shows have encountered.
Inside YouTube star Brent Rivera's content company, which created a superhero for TikTok and wants to become the next Disney Channel
Amp Studios is a talent incubator and content group founded by 22-year-old YouTuber, Brent Rivera, and his manager and business partner, Max Levine.