Read the memo holding company IPG just sent staff saying that it will keep all offices open amid coronavirus outbreak
CEO Michael Roth wrote that all major business units have tested working from 全民彩票苹果软件 and he discouraged staff from attending large meetings.
The TikTok metrics that influencers should pay attention to if they want to make money from brand sponsorship deals
We spoke with an influencer talent manager and a digital agent about some of the metrics they see brands paying attention to in 全民彩票苹果软件 on TikTok.
Coronavirus could stop in-person campaigning in the 全民彩票苹果软件 US election. It'll give Facebook, Google, and Twitter more power over American democracy than ever before.
If COVID-19 continues into the summer, there may be no campaign rallies, town halls, or selfies. It'll all play out on Facebook and YouTube instead.
Kenneth Cole and Cole Haan are betting on voice-enabled search options. Stagwell Group just snapped up a buzzy startup to try and cash in.
Headliner Labs creates chatbots and other mobile commerce tools for clients like Kenneth Cole and Saks Fifth Avenue.
What influencers can learn about how to properly disclose sponsored posts from the FTC's $1 million settlement with an advertiser
These are the key takeaways for influencers looking to avoid the ire of the FTC based on the agency's case against Teami.
Coronavirus has rocked the ad industry. These 25 top executives are leading the biggest advertising company, WPP, in a time of crisis
These leaders are driving WPP CEO Mark Read's efforts to turn the company around as it faces new competition and headwind.
They said the public relations agency values collaboration, so candidates should check their egos at the door.
It's been a crisis-filled time for companies and high-profile people, with activist investors, #MeToo issues, bankruptcies, and now, the coronavirus.
Aflac says it saved $16 million in advertising over three years by using its own staff, even as some in-house shops hit a wall
Aflac Studios, its in-house arm that handles the majority of its B2B marketing, has grown to 30 people and handled 3,000 marketing projects.
Here are 6 companies that could be buyers of digital ad firms this year, including Walmart and The Trade Desk
Experts see them as acquirers as they try to compete for TV dollars and build businesses that compete with Google and Amazon.
Industry analysts break down how the coronavirus could impact giant ad holding companies like WPP and Publicis
The five companies that represent most of the $600 billion global ad business were already on unsteady ground before the virus scare began.
Face mask ads claiming to protect consumers from coronavirus are flooding the internet. Here's what Google and Facebook are doing to crack down on them.
The ads hawk products with names like Safe Mask, Viral Tech Mask, and Flu Mask Store.
The Tokyo Olympics are facing fresh questions about being postponed or canceled. Here's why that could be terrible for the TV industry
Live sports has been helping prop up an otherwise declining TV business as people cut the cord and shift to online viewing.
More advertisers plan to hire 'micro influencers' for campaigns this year than those with millions of followers and it shows a shift in the industry
Marketers have set their sights on micro influencers for ad campaigns in 全民彩票苹果软件, according to a new report from the influencer-marketing agency, Linqia.
Amazon is steadily building an advertising business that rivals Facebook and Google. Here's what we know about its big ambitions.
Advertising is Amazon's fastest-growing business and is expected to surpass $17 billion this year. Here are the 19 top insiders leading the charge.
These people are working to expand in new areas like over-the-top advertising as well as grow Amazon's established performance-based ads.
The top 18 people in crisis PR who excel at handling reputations, deflating scandals, and spinning the press
They worked on some of the biggest crisis assignments of the year, like deflated WeWork, fugitive Carlos Ghosn, and convicted rapist Harvey Weinstein.
The most money YouTube stars have made from a single video, Hollywood agents turn to TikTok, and the coronavirus hurts esports
This week's rundown includes a breakdown on how to make money on Twitch and why micro influencers are the hottest category of creator to hire.
The latest mobile trends to know in 全民彩票苹果软件 including 5G technologies, privacy regulations, mobile & video advertising
People now spend more time on their phones than TVs - and businesses are taking notice. See the latest mobile trends covering technologies, regulations, advertising and what brands need to know.
Googlers are jolted by life without free lunch as hundreds of thousands work from 全民彩票苹果软件 — but insiders say 'nobody could be more prepared' than their company for COVID-19
Google employees have begun an unprecedented exodus from the Googleplex and logging on from 全民彩票苹果软件. They've got plenty of gear but no free lunches.
SXSW's cancellation left sponsors and attendees in the lurch. An email from the organizers shows how they're trying to recover.
Advertising and events execs said the cancellation could have a ripple effect across their industries and lead to reduced spending on such events.
How talent agency WME plans to boost the careers of TikTok stars like Chase Hudson and Addison Rae, as the 'frenzy' to sign the platform's top creators continues
We spoke with three executives at WME about how the company plans to expand these creators' digital businesses.
The majority of Google's 100,000 employees are based in North America, and the policy change represents one of the most sweeping remote-work orders.
In this week's Advertising & Media Insider newsletter, we look at tech giants' battle with face mask ads, the virus' risk to Netflix, and more.
When your pet is a celebrity, your grief is put in the spotlight — and so is what you plan to do next
The owners of Lil Bub, Grumpy Cat, and other celebrity animals face a unique challenge: After famous pets die, how do you keep their legacies alive?
We spoke to eight creators with vastly different channels, and they shared the most amount of money YouTube paid them for a single video.
Exclusive: All the finalists for this year's Shorty Awards, which won't be a physical event for the first time in 12 years because of the coronavirus
The Shorty Awards honor the best of social media from the internet's favorite memes like Baby Yoda Sipping Tea.
eMarketer shares key insights on how Instagram user growth and usage patterns will evolve in 全民彩票苹果软件.
Google is banning ads for medical masks from marketers trying to capitalize on the coronavirus scare
Google is expanding an advertising policy to include coronavirus-related products that marketers are peddling on e-commerce marketplaces.
Tech and culture festival SXSW is laying off a third of its employees just days after the coronavirus outbreak forced it to cancel
SXSW, which was canceled for the first time in its 34-year history, laid off around 60 workers as it reels from the aftermath.
Facebook, which went public without any women on its board, now has 40% women directors and just added the CFO of Estée Lauder and a former McKinsey exec
After a period of heightened turnover, 40% of Facebook's directors are now women.
A brand testing TikTok's demographic and behavioral ad targeting says the platform is up to 400% cheaper than Instagram for driving website visits
The teeth-whitening brand HiSmile said TikTok's ads are three to four times cheaper for driving traffic to its website than ones on Instagram.
How much money do YouTubers make a month? A minimalist influencer with 77,000 subscribers shares exactly what she earns and spends.
The minimalist influencer Kyra Ann, who has 77,000 subscribers, shared how much money YouTube paid her in February.
A teeth-whitening brand studied TikTok's algorithm to decide which influencers to hire and ended up gaining 100,000 followers in a week
HiSmile hired TikTok stars from the Hype House and Sway LA to create a wave of attention-grabbing videos on the social app.
The new head of You & Mr. Jones' Oliver launched Revlon's internal ad agency. She explains why ad agencies should be scared of her new firm.
Kristi VandenBosch said You & Mr. Jones' Oliver has grown year-over-year by 100% to 150% for each of the past four years in the US.
Detox tea maker fined $1 million over 'deceptive' Instagram influencer ads claiming its tea could help you lose weight and fight cancer
Detox teas and quick-fix health products have been popular choices for endorsements among influencers and celebrities, from Cardi B to Kylie Jenner.
How much TikTok stars should earn from a brand deal, according to a talent manager who says they often 'can get a lot more money' than they think
How much money a TikTok creator with one million followers should charge for a brand sponsorship depends on their overall engagement.
Fndr has advised Snapchat, Vice Media, and Glossier on their strategy. A pitch deck reveals the firm's brutally honest approach to working with founders.
The firm, called Fndr, was created by veterans of Apple's ad agency and uses intense coaching sessions to help founders define their companies.
The wild life of billionaire Twitter CEO Jack Dorsey, who eats one meal a day, dates models, and just fended off being ousted by activist investors
Jack Dorsey is the billionaire cofounder of Twitter and lives a peculiar life of luxury.
Digital video is quickly replacing traditional TV viewership as the preferred method of media consumption - and with that comes more digital video advertising dollars. See the major trends in digital video occurring around the world to get a better understand of what the future of digital ads holds.
Facebook bans all non-essential employee business travel globally and moves job interviews to video-conferencing due to coronavirus
Facebook is placing further restrictions on employee movements as the coronavirus outbreak continues to spread globally.
Mike Bloomberg spun up a secretive agency to help his $600 million presidential bid. Now it's figuring out its next steps.
The idea was for Hawkfish to help Democratic Party candidates after plowing millions into up and down-ballot races this November.
SXSW, which was scheduled to kick off on March 13, has been called off as the coronavirus continues to spread.
Reddit ran wild with Boston bombing conspiracy theories in 2013 and is now an epicenter for coronavirus misinformation. The site is doing almost nothing to change that.
Reddit users have used the platform to find and share coronavirus news, but it still doesn't show verified information from officials like the CDC.
An ex-Red Bull marketer appalled by the shadowy world of data brokers is now campaigning for lawmakers to intervene
"I saw some really shady shit," says Sam Jones.
eMarketer shares key insights on how Instagram user growth and usage patterns will evolve in 全民彩票苹果软件.
The ads made it seem as if respondents would be taking part in the official 全民彩票苹果软件 US census.
"The health and safety of our teams, their loved ones and our neighbors remain a top priority," a Facebook spokesperson told Business Insider.
NBCUniversal says it will be OK if the Olympics get cancelled, but it could lead to an unprecedented media disaster with tons of ramifications
Even if NBCU recovers from Tokyo's Games being called off, broadcast networks would be damaged overall, says BI columnist Mike Shields.
Leaked memo shows how Snapchat is pitching its Audience Network to extend advertisers' reach and compete with Google and Facebook
Snap announced that it was launching an audience network at its Partner Summit last April, and is testing it with advertisers for the first time.